At least for now.
The Wall Street Journal reports Facebook's resignation from introducing ads in WhatsApp. The company reportedly dissolved a team that was tasked with developing effective ways to integrate ads with the application. Also, the changes made by this team to the application's source code have been removed.
The prototype of ads that were supposed to appear in WhatsApp in 2020. | Source: Softpedia
Let us remind you that for the first time Facebook has expressed a desire to place ads on WhatsApp already in 2018. Specially designed advertising formats were to be placed in the "Status" section and were to be the main means of monetizing the application. According to the Wall Street Journal, this issue, among other things, led the founders of WhatsApp to leave the company. They were definitely against introducing ads into the application.
The Wall Street Journal points out that Facebook does not abandon plans for advertising content in WhatsApp completely. Ultimately, the company wants to implement this content, but for now WhatsApp will remain free from them. Of course, it is not known how long this state will last, but since the team that was responsible for the appearance of the ads in the application was dissolved, maybe we are talking about many months.
Facebook now intends to focus on developing features for business users for WhatsApp. Let this task distract the company from the issue of in-app advertising for as long as possible.