WhatsApp, however, without ads! Facebook has abandoned their introduction


At least for now.

WhatsApp is a messenger that is very popular around the world – and no wonder! After all, it is lightweight and works well even on the cheapest smartphones, has many interesting features and an intuitive interface, allows you to send photos in high resolution, and in addition is completely free of advertising. Although previously Facebook representatives have officially confirmed that jThis year, the application will receive advertising, it now appears that the company has withdrawn from this decision.

The Wall Street Journal reports Facebook's resignation from introducing ads in WhatsApp. The company reportedly dissolved a team that was tasked with developing effective ways to integrate ads with the application. Also, the changes made by this team to the application's source code have been removed.

whatsapp ads
The prototype of ads that were supposed to appear in WhatsApp in 2020. | Source: Softpedia

Let us remind you that for the first time Facebook has expressed a desire to place ads on WhatsApp already in 2018. Specially designed advertising formats were to be placed in the "Status" section and were to be the main means of monetizing the application. According to the Wall Street Journal, this issue, among other things, led the founders of WhatsApp to leave the company. They were definitely against introducing ads into the application.

The Wall Street Journal points out that Facebook does not abandon plans for advertising content in WhatsApp completely. Ultimately, the company wants to implement this content, but for now WhatsApp will remain free from them. Of course, it is not known how long this state will last, but since the team that was responsible for the appearance of the ads in the application was dissolved, maybe we are talking about many months.

Facebook now intends to focus on developing features for business users for WhatsApp. Let this task distract the company from the issue of in-app advertising for as long as possible.

Source: WSJ