Korean pixel war. Samsung and LG scuffles is endless

Samsung vs LG

Fierce rivalry.

Samsung and LG Electronics have been competing with each other on many levels for many years. One of the segments in which the fratricidal fight is taking place is the television market. Companies have repeatedly argued about the technologies used, patents, product names, both in terms of advertising, PR and law. Both companies use similar marketing techniques: they try to convince potential consumers that only their offer is the best, while the advantages of competitive products are one big fake.

In recent years, the number of contentious issues in the field of TV production between Samsung and LG Electronics is quite large. It must be remembered that fierce competition also has a positive dimension from the point of view of consumers and the entire electronics industry. They force us to constantly compete, resulting in the development of new technologies and enabling the delivery of the best product to customers.

Let us have clarity: none of the companies is a charity and its main goal is to maximize profits. It is no wonder then that companies are fighting on every level. An ideal example of this can be continuous scoring of your main rival, often in an indirect form.

White sub-pixel in LG LCD TV vs. Samsung magnifier in the Brand Store

A topic related to the so-called "Pseudo UHD matrices", used in some LG LED LCD TVs, has already been touched on many times. I remind less-oriented readers that the problem concerned the use of a matrix having an RGBW structure. To build the panel, pixels were used, of which each single element (pixels) consists of four so-called sub-pixels red, green, blue and additionally white.

In a nutshell, this type of solution results in poorer image quality in terms of sharpness and color reproduction compared to the standard design of the LCD LED panel, based on the RGB system (where the pixel is equipped with three component colors: red, green, blue). Unfortunately, LG is still producing TV sets containing controversial matrices. Recently, this problem was again signaled in his text journalist dealing with technology – Tomasz Chmielewski, who in several LCD LED models from 2019 found an RGBW panel.

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Display at Samsung Brand Store / Photo. incl.

About two years ago, browsing the offer of TV sets in the Samsung Store, I came across an interesting advertisement. It contained a small magnifying glass and slogans: "Check what certified UHD quality looks like" and "You won't see a white pixel here".

The fact is that the manufacturer did not mention his competitor by name anywhere, but the first association of the consumer (probably not only mine) ran towards LG Electronics.

8K TVs from Samsung and LG Electronics

Samsung, as the first manufacturer in the world, introduced 8K TVs to retail. The Q900R debuted in Poland in November 2018. Currently, the second generation of receivers of this type is already available in stores. I'm talking about a copy of the Q950R that you could already have mentioned read in our website. Looking objectively at the market, Samsung is definitely a precursor of this technology and is currently the main driver of 8K development in the electronics industry.

LG Electronic took its first steps in this matter in autumn 2019 at the IFA in Berlin, stating immediately that their TVs have "Real 8K". According to LG, the problem lies in the low values โ€‹โ€‹of CM (contrast modulation) in 8K receivers of a Korean competitor. Park Hyoung-sei, vice president of LG Electronics, responsible for the TV Business Operation Center, stated: "We think the Samsung 8K TV is not really 8K".

This statement was found in Korea Herald Park. One of the requirements of the CTA (Consumer Technology Association), which certifies displays classified as 8K UHD, is to achieve a contrast modulation ratio (specified in the ICDM standard – the International Committee for Display Metrology) at a minimum of 50%. In the case of LG TV this value is 90%, while for Samsung – 12%.

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About four months ago, Samsung published the sales results of 8K receivers from the Polish market, referring to the January / September 2019 period. According to the data, customers purchased a total of 200 pieces, and the 75 model was the most frequently chosen copy. A few days ago, the Korean company sent a press release in which it stated:

"The 8K Association (8KA) will soon start a certification program that aims to highlight TVs and other 8K-enabled devices. Samsung QLED 8K TVs will be among the first to receive such certification. "

Undoubtedly, this is good news for potential customers, although it also raises a smile on my face. One of the main founders of the 8AK Association is Samsung along with TCL, Hisense and Panasonic.

8K certificate

They understand our TV in Polish, and yours?

One of the biggest shortcomings of Samsung TV is the lack of speech support in our native language. In practice, this means that we have no way to enter commands that allow, e.g. control of the receiver, search for phrases of interest to us, passwords in the YouTube application and means no answer to simple questions, e.g. about the weather in Warsaw.

Probably someone can accuse me of some overinterpretation, but after seeing the LG OLED advertisement with the slogan: "TV that responds in Polish" I can't resist the impression that it is so-called nose pin aimed at a Korean competitor. All the more so considering that Samsung is the only one of the leading producers on the market whose TVs do not have the option of entering voice commands in Polish.

LG OLED Responds

Supposedly your TVs tend to burn out, and ours don't …

The topic of image retention on TV containing an organic matrix was already described by me in the text: OLED TV prices are regularly falling. And here an important note: the materials distributed by companies producing OLEDs (there are several of them) show that in the case of daily TV operation at home, the likelihood of image retention is minimal.

In my opinion, the phenomenon of firing has a marginal dimension, as long as the receiver is used correctly and with certain operating principles, being aware of certain types of threats. In the film, which we find on the network, e.g. on the YT channels of Samsung Chile Colombia, we can see an experiment carried out on two copies: QLED and OLED.

As a result, during the 12 hour gaming session, delicate afterimages appeared on the OLED screen, and QLED did not show this trend. One thing in this material, however, puzzles me – why the producer of the film at the end of the experiment did not indicate the mechanisms that are always subjected to OLED panels after a long period of operation? As a reminder, the algorithms controlling the cleaning of the remains of the residual fragments of static image at each TV OLED manufacturer start automatically when the TV goes into standby mode and after a specified uninterrupted operating time – for LG it is 4 hours. It is a pity that the Samsung material lacked this information, but as you can see marketing is governed by its own laws.

The age-old dispute over the name OLED vs. QLED

In 2013, LG Electronics introduced to the wide distribution receivers signed with the four-letter name OLED, which is an abbreviation of Organic Light-Emitting Diode. Not without reason, colloquially in this type of TV we are talking about the use of an organic matrix.

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Samsung since 2015, its products signed the name SUHD (Super Ultra High Definition), for the production of which he used nanocrystals. In 2017, the QLED series was introduced, based on the so-called quantum dot (Quantum Dot). In my opinion, the new name could seem consistent with the technology used, if instead of the QLED designation it was QDLED, where the letter Q – Quantum, D – Dot and LED. It would be definitely more precise and maybe naming conflicts could be avoided, but wasn't that the point? For clarity, the quantum dot can also be called nanocrystals, and the construction of televisions containing this technology can be described as nothing more than televisions having a tuned LCD LED panel.

Samsung QLED

LG has repeatedly intervened in the matter of coincidence of names, and the case even hit on South Korean state institutions. From the point of view of the observer, I come to the conclusion that this dispute fuels mutual prosperity. It is a pity that in many cases it causes a small information confusion for consumers.

I alert all readers once again: QLED and OLED are based on completely different solutions. One can be tempted to say that they are at opposite poles from each other: OLED has great black, QLED has very good brightness. Both technologies have their pros and cons.

In a few days, new televisions will be presented at the largest electronics show in Las Vegas – CES 2020. Two giant Korean companies probably have plans on how to conquer the market with their products, and this guarantees us the continuation of their marketing battles. Samsung will probably show a frameless TV called Zero Bezel 8K during the US trade show. It is worth to signal that the minimalist frames in the 2019 Nano Cell LG Electronics series were signed "Nano Bezel".