Mountain View announced its plans through a blog post. Cookies are small pieces of code that, in a way, "stick" to an Internet user as you use subsequent websites. Tracking type "cookies" are currently used mostly by advertisers and are able to monitor the activity of a given user over many websites visited to, for example, serve personalized advertising on that basis. Justin Schuh, one of Chrome's engineers announced the elimination of these files from the Chrome browser at the moment "finding a way to meet the needs of users, publishers and advertisers". Apparently Google already has some interesting alternatives.
I've criticized Google in the past for handwaving a hypothetical alternative to cookie blocking without teeth.
Now they're delivering teeth: a plan to kill tracking cookies in 2 years.
So I retract my criticism. Kudos is Google. This is a big deal.
– Ben Adida (@benadida) January 14, 2020
The Google announcement was published the day before Microsoft widely shared itss the latest Edge browser using the Chromium engine. The Microsoft Edge browser comes with anti-tracking enabled by default. Google knows that it must make every effort to make its solution better, because Internet users are increasingly aware of how to take care of their security and privacy online.